Program Overview
Marketing is an exciting and diverse world. In this master's program, we present the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you gain new perspectives that prepare you to adapt to the ever‑changing business environment quickly and creatively and, to find the most appropriate solutions in accordance with the brand and the target group.
Tuition Fee
EU Students:3100 EUR/semester
Non-EU Students:3600 EUR/semester
Admission Requirements
- •Undergraduate diploma or higher (The entry qualification documents are accepted in the following languages: English / Hungarian.)
- •Intermediate command of English (Applicants who do not meet the minimum language requirements have to start their studies with an English Language Preparatory Program.)
- •Motivation letter (1500 - 4000 characters)
- •GPA: overall above 50%
Main Topics
Marketing Theory and Marketing Management in the Digital AgeMarketing ResearchMarketing Information SystemsB2C and B2B SalesCRM SystemsConsumption Theory and Consumer BehaviourMedia LawAdvertising LawData ProtectionOnline Terms and ConditionsLogistics - Supply Chain ManagementOffline and Online Service MarketingProduct and Brand Management in PracticeIntercultural Management and MarketingOnline EconomySales and MarketingMarketing and Communications Controlling
Career Opportunities
- ✓senior professional at the commerce and marketing departments of multinational companies
- ✓salesperson, sales professional
- ✓senior professional at advertising and PR agencies, consulting companies
- ✓head of your own agency
- ✓freelance marketing professional