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Commerce and Marketing BSc

Budapest7 semestersEnglish

Program Overview

Marketing is essential in every aspect of life - we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge, offering an unrivalled range of potential directions in career and further training. Students can develop their skills during practical training in groups, with the guidance of recognized industry experts, through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates. Furthermore, the program places exceptional emphasis on the effective and appropriate use of Artificial Intelligence tools. Our lecturers actively integrate these technologies into the curriculum, ensuring that students not only understand the theory but also acquire the practical skills necessary to leverage AI solutions proficiently in their professional fields.

Tuition Fee

EU Students:2800 EUR/semester
Non-EU Students:3500 EUR/semester

Admission Requirements

  • Completed secondary school studies
  • GPA: above 50% - annually and in the final exam
  • Intermediate command of English (equivalent to IELTS 5.5+ or TOEFL 69+ level, but no certificate required)
  • For BSc programs: high school math grade above 60%

Main Topics

Principles of MarketingCommerce and TradeManagement and OrganizationInternational EconomicsIntegrated Marketing CommunicationIntroduction to E-businessMarket ResearchAdvertising and Media PlanningPublic Relations Theory and PracticeDigital Marketing SolutionsBranding in an International EnvironmentContent Marketing

Career Opportunities

  • expert working for the commerce and marketing departments of multinational and national companies
  • expert working for advertising and PR agencies
  • manager of start-up businesses
  • executive or marketing professional of small and medium enterprises
  • expert in the non-profit sector

Quick Facts

Duration

6+1 semesters

Location

Budapest

Language

English

Start Date

September 2026